Weaving Fantasies. Defining Sophistication. Tailored Just For You.
Your gateway to SoftTurningโ a fusion of European artisanal skill and Asian allure. Every bridal gown is lovingly hand-made with premium materials and intricate stitching, forging unforgettable pieces that render your big day undeniably memorable.

Bridal Assistance
1. Customized Bridal Gowns
Fully tailor-made designs across a selection of over 1,000 textiles
Highlights:
- Tailored design sessions
- Detailing with Swarovski elements
- Authentic Asian stitching methods
- Minimum of three fitting appointments
2. European Designer Collection
Distinctive creations from renowned European nuptial fashion brands
Included designers:
- Pronovias
- Rosa Clarรก
- Vera Wang
- Elie Saab Bridal

3. Traditional Asian Attire
Genuine designs that pay homage to cultural ancestry
Available collections:
- Chinese Qipao and Cheongsam
- Japanese Shiromuku
- Korean Hanbok
- Indian Lehenga
4. Bridal Adornments
Essential details to complete your ideal bridal ensemble
Assortment includes:
- Artisan-crafted veils and diadems
- Boutique bridal footwear
- Bespoke jewelry collections
- Embroidered hand coverings

Textile Selection
- Italian silk satin and lavish laces
- French Chantilly lace variants
- Traditional Chinese silk brocade
- Indian artisan zari fabrics
Bridal Style Consultations
Our seasoned consultants help curate your quintessential nuptial appearance:
- Analysis for body shape
- Choice of color themes
- Wedding style integration
- Adherence to cultural traditions
Honors & Acclaim
- 2025 Global Bridal Couture Distinction
- Premier Wedding Outfitter Honors - Top Bridal Retailer
- Spotlights in Vogue Brides, Brides, Martha Stewart Weddings
- Endorsed provider for Aristocratic Nuptials
Our Flagship Stores
London Shop โ United Kingdom
43 Bedford Street, Westminster
WC2E 9HA London
United Kingdom +44 20 7946 0958
Shanghai Boutique โ China
Nanjing Road
123, 200040 Shanghai
China +86 21 1234 5678
Reach Our Bridal Experts
- Reservation of Appointments: [email protected]
- Dress Design: [email protected]
- Planners for Weddings: [email protected]
- Inquiries for Press & Collaborations: [email protected]
Prepared to discover your ideal matrimonial gown?
Secure your exclusive appointment with SoftTurning now and embark on the path to sublime bridal elegance.